Mr. Jackson

Innovation is not just a buzzword — it’s a necessity.

Many organizations, including those that are expected to be innovative like technology startups, often end up stuck in their current ways of doing things and resist change. Despite being in a dynamic and fast-paced industry, these organizations can become complacent and reluctant to adopt new methods or approaches.

We speak with many tech leaders and startup founders every week and here are the top five excuses that are used to justify why they aren’t ready for it and don’t wish to truly embrace innovation.

Do Any of This Sound Familiar to You?

1. “We don’t have the budget.”
2. “Innovation is too slow. We need to move fast.”
3. “I know what I want. I am confident this is what the customer wants too.”
4. “I really like the approach you suggested. But we’ve always done it this way, it is good enough.”
5. “We cannot fail at any cost.”

Here Is What We Would Like to Say to Them:

1. “We Don’t Have the Budget.”

Financial constraints are a common barrier, but innovation doesn’t always require a hefty budget. Start small with what you have. Leverage design thinking frameworks and adopt lean methodologies to test ideas incrementally. Let’s not forget, creativity thrives within constraints.

2. “Innovation Is Too Slow. We Need to Move Fast.”

Implementing agile methodologies that emphasize rapid iteration, continuous feedback, and stakeholder collaboration not only speeds up development but also aligns closely with dynamic needs of the user. It injects fresh ideas and keeps efforts in line with customers changing needs. It is efficient and it expedites rapid iteration. Quite the contrary to the claim.

3. “I Know What I Want. I Am Confident This Is What the Customer Wants Too.”

It’s great to have confidence in your product vision and understanding of what customers might need. But early validation can help refine the product, uncover additional customer insights, and increase the likelihood of success by aligning more closely with actual customer needs and resolving their pain-points.

4. “I Really Like the Approach You Suggested. But We’ve Always Done It This Way, It Is Good Enough.”

While “We’ve always done it this way” is an interesting perspective, but we need to challenge the status quo and solicit new ways. If you aren’t challenging traditional methods, you aren’t innovating.

5. “We Cannot Fail at Any Cost.”

The fear of failure often paralyzes decision-making. Foster a culture that values learning from failures as much as successes. Implement a ‘test and learn’ approach and accept small-scale experiments. This minimizes risk and builds an understanding that every failure is a steppingstone to innovation.
Innovation isn’t just about having breakthrough ideas — it’s about being willing to act on them.
We often encourage the idea that we need to shift our mindset from making excuses to making progress.
I too see too many leaders pursuing ideas that weren’t worth pursuing. It is also important to kill untested ideas at an early stage.


In conclusion, the resistance to change observed in many organizations, including those in the tech startup space, is often rooted in common justifications that hinder innovation. Excuses such as lacking budget, the perceived slow pace of innovation, overconfidence in understanding customer needs, reliance on traditional methods, and the fear of failure can stifle progress. However, these barriers can be overcome by adopting agile methodologies, embracing a culture of continuous learning, and fostering an environment where experimentation is encouraged. Innovation is not solely about having groundbreaking ideas but about taking actionable steps towards implementing them. By shifting from a mindset of making excuses to one of making progress, organizations can better navigate the dynamic landscape of their industries and stay ahead of the curve. It’s essential to test ideas incrementally, balance intuition with empirical evidence, and be willing to discard unviable concepts early on. This approach not only mitigates risk but also accelerates the journey towards meaningful and sustainable innovation.

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